How do we make marketing an art?

Marketing, Photography, User Expirience, Videos

How do we make marketing an art?

Marketing and art go hand in hand and it is important that within this journey they help each other. Art allows contemplation as well as marketing allows exposure, they must walk hand in hand. In this article we will write in a fairly reduced way some of the most important parts of a campaign: the reach, the interaction, and the conversion, and how these parts should be used correctly.

The reaching

Reaching through impressions helps us discover people who may be interested in what we offer. We are constantly connected and there are many networks where a brand can generate brand recognition. Your website can be one of the most important places for your organization, and it is through Reach that people begin to recognize your brand and trust what you offer. If the message is correct, the impressions are more profitable and in this way it is possible to generate ads that have more interactions.

The interaction

There are many types of interactions (Likes, Follow, Follow, Recommend, Share, etc.) which are clicks that organizations hope will generate interest in the content that is being shared. We hope that readers like the content that is shared so all kinds of interaction are always appreciated by the creators. This is Art, it is lived by the public. This content can have all kinds of forms, it can be a link on a web page, it can be an advertisement in a result of your favorite browser.

The conversion

And it is in conversion where Art occurs. The Scope and Interaction should have helped you generate an audience that is interested in your message and it is from this Audience that you want to generate a Conversion. The Conversion can be a message, a purchase on a site, or listening to a song, it all depends on what your organization needs. This is why it is important to have a strategy with clear short-term and long-term objectives.

This is why a campaign is a work of art when it interests the person who wants to delight and be able to make them contemplate it. Empathizing with the viewer can help artists and marketers develop a work of art.