We hope you have already developed a good vision of where you want to go and how you are going to get there. Having an organization that has an ecommerce requires that you have inventory that you can deliver according to the promise you offer, whether they are products or services. All these new processes or if the processes already existed, new modifications to the existing processes should give visibility to the people you serve.

Within organizations, ecommerce affects more importantly the Sales area, the Marketing area, the Customer Service area, and the Operations area.

Sales

In sales it is important to integrate ecommerce into the CRM system that is being used. Above all, it is important to be able to put a value on the types of conversions, from conversions for buying products to conversions for sending a message. Each type of conversion must have value for customers.

Marketing

Today it is important to occupy digital media to have a good marketing strategy. With an ecommerce, your digital tools become even more important, giving a specific value to each conversion, thereby giving you a higher return on investment.

Customer service

As it grows, customers are asking for more information not only during the purchase process but also when they are using your products or services. It is important to have a very good after sales service in order to delight the customer over time.

Operations

Operations is one of the areas that is most affected because online customers require a new standard of operation with greater clarity and monitoring of the extraction, handling, manufacturing, and delivery processes of the products or services that they are going to consume. always hoping that the organizational culture of the organization from which they are buying the product or service has a treatment that is born of respect between the teams.